FT: Twitter mulled Pandora, Spotify bids

|By:, SA News Editor

In addition to holding buyout talks with SoundCloud (before abandoning them), Twitter (TWTR) has mulled acquiring Pandora (currently worth $5B) or Spotify (recently valued at $4B+), the FT reports.

The paper adds Twitter never held talks with Pandora or Spotify - bidding for either company would likely involve Twitter making aggressive use of its richly-valued equity, much as Facebook has done to acquire WhatsApp and Oculus.

Re/code reported last month Twitter is thinking of buying SoundCloud. But the WSJ soon followed by stating Twitter backed out after concluding "the numbers didn't add up." The FT reports something similar.

COO Ali Rowghani is said to be leading Twitter's music push, as the company looks for way to both strengthen slowing user growth/engagement and burnish its credentials as a media hub.

The company recently partnered with Billboard to launch real-time charts that track the popularity of songs shared on Twitter.