Taking a cue from the popular subsidy-free plans launched by T-Mobile, AT&T, and others, Alaska Communications' (ALSK) new "Buy It. Bring It. Finance It." plans (details) offer discounts and eliminates contracts for users willing to either pay full price for a phone, bring one over from another network, or finance it over 24 months.
The plans arrive as Alaska deals with tough competition from Verizon, which entered The Last Frontier in 2013. In Q1, Alaska lost 873 wireless subs (lowering its base to 108K), and its ARPU fell $0.63 Q/Q to $52.51. 3.2K subs were lost in Q4.