Seeking Alpha

Google's mobile search ad share slips; new video ad services launched

eMarketer estimates Google's (GOOG, GOOGL) U.S. mobile search ad sales (boosted by Enhanced Campaigns) rose 82.5% in 2013, and are set to grow 75% in 2014 and 44.1% in 2015. At the same time, Google's share of mobile search ad spend is expected to fall to 64.1% in 2015 from 68.5% last year and 82.8% in 2012.

YELP's share, however, is expected to rise to 1.6% in 2015 from 1% in 2013. 60% of the local reviews leader's searches now come from mobile.

Google's challenge: Web browsing makes up only 14% of U.S. time spent on Android/iOS devices (per Flurry), and many consumers who use Google as their Web navigation hub on PCs will jump straight to apps (such as Yelp's) on phones/tablets.

Google is trying to deal with the issue partly by deep linking - allowing its search engine to index and direct users to content within installed apps.

Meanwhile, AdAge reports Google is working hard to grow its non-YouTube video ad sales. The company has launched a program that allows top Web publishers to automate their video ad sales in exchange for a cut.

eMarketer thinks the U.S. online video ad market grew 43.5% last year to $4.15B, as TV advertisers shift more dollars to the Web.

Previous: Spotlight search drops Google for Bing

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Comments (1)
  • bjnflicks
    , contributor
    Comments (4335) | Send Message
    Google is the emperor with no clothes on Wall St, as is Facebook. Wall St loves those companies but they are having great difficulty growing profits and the more they go the more obnoxious they become to the user, data-mining us and targeting us with ads we dont want to see.


    At 30 PE, GOOG needs a big haircut. And Facebook may never earn anything close to what it needs to merit what its market cap is. 95% of Facebook and Google users have little or no money. Just the opposite of Apple where 95% of their customers are affluent and spend a ton online and for upgrades.
    6 Jun 2014, 01:11 AM Reply Like
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