ESPN hopes for historic World Cup


ESPN (DIS) plans to stream all 64 matches of the FIFA World Cup through its Watch ABC app, WatchESPN app, and ESPN3.

The network will rely on Major League Baseball Advanced Media to do all the behind-the-scenes encoding and serving work to provide live streams for broadband distribution.

The event is considered a bit of a watershed moment for online sports viewing with this World Cup being the first to be easily accessible via mobile devices.

What to watch: ESPN expects to generate a massive online audience for the soccer tournament which could test Major League Baseball Advanced Media's networks. The launch of the new WWE Network and Josh Beckett's no-hitter (free Domino's) caused server overloads at BAM earlier this year.

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