Seeking Alpha

ESPN hopes for historic World Cup

  • ESPN (DIS) plans to stream all 64 matches of the FIFA World Cup through its Watch ABC app, WatchESPN app, and ESPN3.
  • The network will rely on Major League Baseball Advanced Media to do all the behind-the-scenes encoding and serving work to provide live streams for broadband distribution.
  • The event is considered a bit of a watershed moment for online sports viewing with this World Cup being the first to be easily accessible via mobile devices.
  • What to watch: ESPN expects to generate a massive online audience for the soccer tournament which could test Major League Baseball Advanced Media's networks. The launch of the new WWE Network and Josh Beckett's no-hitter (free Domino's) caused server overloads at BAM earlier this year.
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