Game One NBA Finals Winner: Gatorade?


Gatorade (PEP) scored a minor victory last night when Powerade (KO) endorser Lebron James suffered from severe cramps in the final minutes of game one of the NBA finals due to excessive heat and was unable to play.

The social media handlers at Gatorade made it crystal clear on Twitter that James wasn't a Gatorade client.

The big picture: Though the single-serve sports drink market continues to show a stronger growth rate than the overall beverage market,  new competition has left Gatorade and Powerade needing to defend market share aggressively.

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Comments (15)
  • Cfritter
    , contributor
    Comments (67) | Send Message
     
    Really?.....
    6 Jun 2014, 10:12 AM Reply Like
  • Capt Jack Daniels
    , contributor
    Comments (1466) | Send Message
     
    Any word if Lebron plans on switching to drinking Gator?

     

    It was rather embarrassing that he was the only one to be so dramatic.

     

    Score one for the Spurs and the Pepsico.
    6 Jun 2014, 10:20 AM Reply Like
  • deercreekvols
    , contributor
    Comments (9712) | Send Message
     
    He was the only player who had muscle cramps. Drama had nothing to do with it. It is a medical condition.

     

    He is 6'8" and 265 lbs. He runs around the court like a much smaller player. He defended the best offensive players on the Spurs and scored 25 points.

     

    What was embarrassing about his game?
    6 Jun 2014, 12:10 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9712) | Send Message
     
    Lebron James has had a history of muscle cramps over his NBA career. He had these before becoming a PowerAde endorser and was drinking gatorade.
    The sports drink of choice had nothing to do with his cramps.

     

    Gatorade will not make this fact crystal clear, I am sure.
    6 Jun 2014, 10:40 AM Reply Like
  • Mike Maher
    , contributor
    Comments (2865) | Send Message
     
    I dont understand why he wasnt getting an IV of fluids at halftime, or between the 3rd and 4th quarter.
    6 Jun 2014, 11:01 AM Reply Like
  • Jake2992
    , contributor
    Comments (1128) | Send Message
     
    Texas continues its legacy as the most corrupt, and filthy state in the nation.
    6 Jun 2014, 11:46 AM Reply Like
  • User 3950401
    , contributor
    Comments (556) | Send Message
     
    It's republican..what do you expect?
    7 Jun 2014, 09:51 PM Reply Like
  • Capt Jack Daniels
    , contributor
    Comments (1466) | Send Message
     
    That look on his face was epic.
    6 Jun 2014, 11:59 AM Reply Like
  • jculley
    , contributor
    Comments (659) | Send Message
     
    He was drinking gatorade. They are the official drink of the nba. They remove the label so he doesn't violate his deal with Powerade.
    6 Jun 2014, 12:46 PM Reply Like
  • Capt Jack Daniels
    , contributor
    Comments (1466) | Send Message
     
    He actually was not drinking and that was part of the problem.
    Not once when the cameras were on him did he even place any cup near his mouth, but had he been drinking Pepsi products, I doubt you would see him wincing in pain for the last ten minutes plus.
    6 Jun 2014, 02:50 PM Reply Like
  • Tyler Leonard
    , contributor
    Comments (272) | Send Message
     
    QUICK! Sell KO it's going to $0...it didn't hydrate LBJ!!!
    6 Jun 2014, 01:30 PM Reply Like
  • civ-e
    , contributor
    Comments (698) | Send Message
     
    it'd be funny if gatorade ran a commercial based on this incident.
    6 Jun 2014, 02:10 PM Reply Like
  • deercreekvols
    , contributor
    Comments (9712) | Send Message
     
    Michael Jordan, Gatorade drinker and the best NBA player ever, cramped up in game 5 of the 1997 NBA finals.

     

    He couldn't finish the game.

     

    Gatorade wasn't to blame. Why would anyone blame what Lebron was drinking or wasn't drinking?

     

    Time for some to research muscle cramps and I have 25 years of coaching HS varsity football and basketball as experience in the area of hydration. I played college football in an era where drinks were used as rewards.

     

    Just my two cents.
    6 Jun 2014, 07:15 PM Reply Like
  • Derek A. Barrett
    , contributor
    Comments (3554) | Send Message
     
    I don't think it would have mattered which drink he was using because it looked clear that the heat affected him.

     

    He probably sweats more than most players as you can see he's used a headband his entire career and that's not just for looks, it's functional. Look at any still photo of him in action and he's always drenched.

     

    It also makes him harder to foul since other players will just slide right off of him as he goes up.

     

    So the lack of A/C dehydrated him faster and he probably wasn't able to fuel up as fast as he normally would if it were cooler.

     

    However the Gatorade social media team did handle things very well and should be commended.
    6 Jun 2014, 11:11 PM Reply Like
  • User 3950401
    , contributor
    Comments (556) | Send Message
     
    From what I heard, the A/C 'miraculously' came on at midnight..... home team advantage... lol!
    7 Jun 2014, 09:52 PM Reply Like
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