Game One NBA Finals Winner: Gatorade?

|By:, SA News Editor

Gatorade (PEP) scored a minor victory last night when Powerade (KO) endorser Lebron James suffered from severe cramps in the final minutes of game one of the NBA finals due to excessive heat and was unable to play.

The social media handlers at Gatorade made it crystal clear on Twitter that James wasn't a Gatorade client.

The big picture: Though the single-serve sports drink market continues to show a stronger growth rate than the overall beverage market,  new competition has left Gatorade and Powerade needing to defend market share aggressively.