Analysis: Taco Bell marketing a factor in slow McDonald's U.S. sales trends

|By:, SA News Editor

Some restaurant sector analysts think Taco Bell's (YUM) aggressive breakfast push has cut into McDonald's (MCD) breakfast market share to slow overall growth trends for the company in the U.S.

Though execs with McDonald's cited "ongoing broad-based challenges" as a drag on U.S. sales, the relentless marketing push by Taco Bell to younger consumers could be aging the brand.

MCD -0.2% premarket