Analysis: Taco Bell marketing a factor in slow McDonald's U.S. sales trends


Some restaurant sector analysts think Taco Bell's (YUM) aggressive breakfast push has cut into McDonald's (MCD) breakfast market share to slow overall growth trends for the company in the U.S.

Though execs with McDonald's cited "ongoing broad-based challenges" as a drag on U.S. sales, the relentless marketing push by Taco Bell to younger consumers could be aging the brand.

MCD -0.2% premarket

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Comments (2)
  • magi48
    , contributor
    Comments (428) | Send Message
     
    Taco Bell has a lower total Fat content than many of the McDonald products.
    9 Jun 2014, 11:59 AM Reply Like
  • KrankyKraut
    , contributor
    Comments (13) | Send Message
     
    Er, anybody had breakfast at MCD lately? Two EggMcMuffins and a coffee, plus CA sales tax, is over $8! That's why breakfast sales are down. In addition, the quality is "variable", to be charitable.
    9 Jun 2014, 03:36 PM Reply Like
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