Analysis: Taco Bell marketing a factor in slow McDonald's U.S. sales trends

Some restaurant sector analysts think Taco Bell's (YUM) aggressive breakfast push has cut into McDonald's (MCD) breakfast market share to slow overall growth trends for the company in the U.S.

Though execs with McDonald's cited "ongoing broad-based challenges" as a drag on U.S. sales, the relentless marketing push by Taco Bell to younger consumers could be aging the brand.

MCD -0.2% premarket

From other sites
Comments (2)
  • magi48
    , contributor
    Comments (448) | Send Message
    Taco Bell has a lower total Fat content than many of the McDonald products.
    9 Jun 2014, 11:59 AM Reply Like
  • KrankyKraut
    , contributor
    Comments (13) | Send Message
    Er, anybody had breakfast at MCD lately? Two EggMcMuffins and a coffee, plus CA sales tax, is over $8! That's why breakfast sales are down. In addition, the quality is "variable", to be charitable.
    9 Jun 2014, 03:36 PM Reply Like
DJIA (DIA) S&P 500 (SPY)
ETF Screener: Search and filter by asset class, strategy, theme, performance, yield, and much more
ETF Performance: View ETF performance across key asset classes and investing themes
ETF Investing Guide: Learn how to build and manage a well-diversified, low cost ETF portfolio
ETF Selector: An explanation of how to select and use ETFs