H-P (HPQ) has unveiled a water cooling technology for its new Apollo family of server computers that run financial models and create complex designs. The innovation will replace energy gobbling power fans that previously stopped models from overheating.
The new design takes the heat out of the machine from a safe distance, unlike gamers’ machines that pump water near heat-generating processors. By keeping the water farther away, there will less likely be a leak on expensive components.
"The innovation opens the door for H-P to chase orders in a $4B segment of the market where it hasn’t had products before," says Antonio Neri, chief of the company’s servers business.