Sony (SNE) will sell its all-new PlayStation TV set-top box for $99 in North America this fall. The device will compete with Amazon's Fire TV released in April, and users will be able to access movies and TV episodes from the PlayStation store.
The company has been facing competition on all sides, attributed to past poor performance in its television and other divisions. However, Sony has recently stepped up their game, even overtaking Nintendo for the first time in eight years in annual sales of video game consoles.
The Japanese giant has also topped Microsoft's Xbox One sales with its PS4. Microsoft said in April that it had sold more than 5M consoles since the launch in November, while Sony put its own sales at more than 7M.