- United Continental (UAL -1.7%) will become the latest airliner to change its frequent-flier award plan to pivot on prices rather than miles.
- The shift is designed to reward the customers that spend the most money on United flights instead of savvy mileage hoppers.
- Airline industry analysts saw the carriers could see a minor margin boost from the initiative.
United Continental alters frequent-flier award program
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Symbol | Last Price | % Chg |
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UAL | - | - |
United Airlines Holdings, Inc. |