McDonald's looks to break same-store sales losing streak

|About: McDonald's Corporation (MCD)|By:, SA News Editor

Despite fresh product innovation and aggressive pricing McDonald's (MCD) has now racked up seven consecutive months of declining U.S. same-store sales.

It's a result that some restaurant industry analysts forecast due to the operational implications of reaching too far with menu introductions.

The latest word from management is that the company will refocus on core products while keeping new product launches tilted toward the premium part of the menu.

Transcripts: McDonald's at the Sanford Bernstein Strategic Decisions Conference, McDonald's Q1 earnings call