McDonald's looks to break same-store sales losing streak


Despite fresh product innovation and aggressive pricing McDonald's (MCD) has now racked up seven consecutive months of declining U.S. same-store sales.

It's a result that some restaurant industry analysts forecast due to the operational implications of reaching too far with menu introductions.

The latest word from management is that the company will refocus on core products while keeping new product launches tilted toward the premium part of the menu.

Transcripts: McDonald's at the Sanford Bernstein Strategic Decisions Conference, McDonald's Q1 earnings call

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Comments (1)
  • Milo Jones
    , contributor
    Comments (21) | Send Message
     
    I still think the strategic grinding away of the MCD's long-term prospects will continue as long as McDonald's have an overly complex menu, US customers have a diminishing perception of their food's basic integrity, and a deteriorating relationship with their franchisees.
    13 Jun 2014, 12:23 PM Reply Like
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