Priceline buys hotel marketing startup Buuteeq

|About: The Priceline Group Inc. (PCLN)|By:, SA News Editor

Priceline (PCLN) has bought oddly-spelled Buuteeq, provider of a cloud-based platform that provides hotels with tools for managing/optimizing their sites, analyzing user activity, and interacting with current/potential customers. Terms are undisclosed.

Naturally, Priceline plans to offer Buuteeq's services to its hotel clients, with the presumable goal of growing their Priceline-driven bookings.