Seeking Alpha

Priceline buys hotel marketing startup Buuteeq

  • Priceline (PCLN) has bought oddly-spelled Buuteeq, provider of a cloud-based platform that provides hotels with tools for managing/optimizing their sites, analyzing user activity, and interacting with current/potential customers. Terms are undisclosed.
  • Naturally, Priceline plans to offer Buuteeq's services to its hotel clients, with the presumable goal of growing their Priceline-driven bookings.
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