Consumers like their free delivery


A survey from comScore indicates 58% of consumers have added items to their shopping cart in order to qualify for free shipping.

More than 80% of respondents said they would be willing to wait an additional two days for a delivery in order to qualify for free shipping.

The results fall in line with the general margin-crunching trends at UPS (UPS -0.2%) and FedEx (FDX -0.6%) of seeing a higher mix of lower-cost delivery orders.

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Comments (2)
  • aeroguy48
    , contributor
    Comments (906) | Send Message
     
    That's called slick marketing.
    11 Jun 2014, 12:52 PM Reply Like
  • Joe Lunchbox
    , contributor
    Comments (712) | Send Message
     
    >A survey from comScore indicates 58% of consumers have added items to their shopping cart in order to qualify for free shipping.<

     

    As memberships expire in the coming year, watch the numbers of Amazon Prime members decrease, since the price increase for Prime. If I can add a couple of items (that I would eventually end up buying anyway) to the basket and get free shipping, that's much cheaper than a prime membership.
    11 Jun 2014, 10:43 PM Reply Like
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