Netflix chips away at pay-TV model

|By:, SA News Editor

Netflix (NFLX +0.2%) holds 48% of the market share of the U.S. households that don't subscribe to a pay-TV service, according to a new report from Leichtman Research Group

The percentage of households that subscribe to both Netflix and a cable/satellite service dropped to 80% from 88% a few years ago.

Subscriber tallies could be higher for Netflix if not for the 15% of users that admitted to sharing their authentication information.