Starbucks cuts the cord

|About: Starbucks Corporation (SBUX)|By:, SA News Editor

Starbucks (SBUX) is expected to announce today a national roll-out of wireless charging stations at its stores and Teavana outlets.

The company is partnering with Duracell Powermat (PG) on the initiative.

The marketing mavens working for Starbucks say the strategic move to eliminate the power cord in the charging process will strengthen the reputation of its brand as tech-friendly.