Seeking Alpha

Solid execution at Lands' End helps lift shares

  • Lands' End (LE +9.8%) rallies after pulling off the rare feat in retail of improving comps and margins with its FQ1 report.
  • The Sears Holdings (SHLD +0.3%) spinoff's large reliance on its direct to consumer channel has helped it weather trends of slower store traffic.
  • Management is also being praised for a targeted promotion strategy which hit the mark with consumers without giving away margins.
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