Solid execution at Lands' End helps lift shares

|About: Lands' End, Inc. (LE)|By:, SA News Editor

Lands' End (LE +9.8%) rallies after pulling off the rare feat in retail of improving comps and margins with its FQ1 report.

The Sears Holdings (SHLD +0.3%) spinoff's large reliance on its direct to consumer channel has helped it weather trends of slower store traffic.

Management is also being praised for a targeted promotion strategy which hit the mark with consumers without giving away margins.