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Krystal looks to step up into the burger war

  • Burger chain Krystal is coming back from the dead with impressive gains in unit-level profitability.
  • The turnaround by the privately-owned company has been strong enough that it plans to expand rapidly into new states.
  • What to watch: A fast-growing Krystal could give established burger chains (MCD, WEN, BKW, SONC) something to think about with its ability to drive traffic in regions where it will be a novelty.
Comments (5)
  • starcorral
    , contributor
    Comments (745) | Send Message
     
    Pardon the beef, but as late teens / young adults we called these square meat biscuits everything from "ratburgers" to "rectum rockets". I can see how a rework might do well, but a dinner roll with a one ounce meat wafer, two dill slices and a splash of mustard must be brought into the 21st century.

     

    My memories of the TV ad in which a young, large, pimply female teegager said "I ate twelve Krystal Hamburgers" might prompt activist groups to get poky about self esteem and health issues as well as incite sports bars to change TV channels to "Days of Our Lives".

     

    Good luck Yum. To a company whose menu previously fell short of McDonalds by virtue of taste appeal (yes son = I know it is hard to believe) I hope Krystal either finds a heretofore unrecognized mega-market fascinated with the 1983 Krystal Burgers; perhaps ante with something that won't turn the K - 12 nutritionist community into incredulous left wing crybaby doomsayers.

     

    OOOOOHH! I have a great idea!! use two patties and call it the "Eighth Pounder"! Add a Roma slice and a spinach leaf and call it the "Krystzilla"!
    12 Jun 2014, 03:21 PM Reply Like
  • edhaven
    , contributor
    Comments (59) | Send Message
     
    We have a new Krystal Burger in our little town. Haven't tried it .... not in a hurry
    to do so. It's across the street from a Checkers establishment. Did try that once. Once was enough.
    Speaking of square burgers, Wendy's has square burgers. I remember my aunt saying emphatically when the first one appeared here... "no way I'm eating a square hamburger".
    I don't know how important this is to making an intelligent investment but then, what is??
    12 Jun 2014, 03:46 PM Reply Like
  • rado403
    , contributor
    Comments (77) | Send Message
     
    What? Where? is a Krystal Burger? In what state?
    12 Jun 2014, 05:36 PM Reply Like
  • glf4mny
    , contributor
    Comments (424) | Send Message
     
    Krystal, Krystal's burger. I remember that name. A good looking young brunette dancer at Heartbreakers. Fortunately for us patrons, her burger wasn't square, it was an upside-down, triangularly shaped thing which allowed easy access to insert the $$$$ bills. No mustard, or any other condiments necessary to go with the natural mayo. Last I heard, she moved on and married one of the big tippers, his last name was McDonald.
    12 Jun 2014, 07:50 PM Reply Like
  • gatorj
    , contributor
    Comments (42) | Send Message
     
    I am going to break steep with the previous comments. I discovered Krystal Burgers in Gainesville, Florida in the late 60's. After moving to Jacksonville,I continued to enjoy this square burger with the onions and the steamed buns.
    When I moved north, I had to do without.
    Every time I went home to visit my family I made a stop for a Krystal Burger. Now, I get to enjoy them in Atlanta when I visit family there.
    No other chain around my current home town offers the product. It is afterall, considered a southern tradition.

     

    I know they are not the healthiest product, but every once in a while, I enjoy eating some less than health food meals.

     

    I hope Krystal will find its way to Maryland.
    13 Jun 2014, 12:42 AM Reply Like
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