- Burger chain Krystal is coming back from the dead with impressive gains in unit-level profitability.
- The turnaround by the privately-owned company has been strong enough that it plans to expand rapidly into new states.
- What to watch: A fast-growing Krystal could give established burger chains (MCD, WEN, BKW, SONC) something to think about with its ability to drive traffic in regions where it will be a novelty.
Krystal looks to step up into the burger war
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