Krystal looks to step up into the burger war

|By:, SA News Editor

Burger chain Krystal is coming back from the dead with impressive gains in unit-level profitability.

The turnaround by the privately-owned company has been strong enough that it plans to expand rapidly into new states.

What to watch: A fast-growing Krystal could give established burger chains (MCD, WEN, BKW, SONC) something to think about with its ability to drive traffic in regions where it will be a novelty.