Nokia buys mobile analytics firm to create personalized maps

|About: Nokia Corporation (NOK)|By:, SA News Editor

Nokia's (NOK -0.2%) Here unit is buying Medio Systems, provider of a mobile-focused analytics platform that tracks user activity for apps/services, and uses algorithms to predict future actions and personalize content. Terms are undisclosed.

Nokia says it'll use Medio to "create contextual maps and location services that change according to the situation." Examples include "delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings."

The deal follows Nokia's purchase of A.I./natural language-processing tech developer Desti to create personalized travel search results for Here, which remains locked in fierce battle with Google Maps in both the mobile and embedded/automotive markets.