Nike and Adidas try different strategies at World Cup

|By:, SA News Editor

While Adidas (ADDYY) spent an estimated $70M to sponsor the World Cup, Nike (NKE -0.5%) has gone on a different track to back the soccer stars themselves.

The best example is Brazilian forward Neymar who Nike backed early with a $7M/year contract and is one of the favorites to win the Golden Ball award as the tournament's outstanding player.

Social media watchers say the strategy of the Swoosh is proving just as effective as the costly Adidas investments.