Seeking Alpha

Trulia rises following positive traffic data; Zillow also up

  • Trulia (TRLA +2.5%) saw a record 51M+ unique visitors in May, up from nearly 50M in April and 47% above year-ago levels. The Y/Y growth rate represents a pickup from Q1's 42% clip.
  • Trulia's standalone audience (excludes Market Leader) grew 29% Y/Y, up from Q1's 18% rate. A $45M national ad campaign (previous) contributed to the growth.
  • Zillow (Z +1.8%) and Move (MOVE +2.5%) are following Trulia higher. Zillow, which has also been ramping its ad spend, saw 81.5M monthly unique users in May, +3% M/M and +49% Y/Y.
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Comments (3)
  • David Sebastian
    , contributor
    Comments (17) | Send Message
     
    I am sorry, tell me again how they make money?
    13 Jun, 11:42 AM Reply Like
  • mlauritz
    , contributor
    Comments (354) | Send Message
     
    By Buying their Revenue... oh wait you mean actual Profits? They can't and won't create profits anywhere near worthy of their Valuations.
    13 Jun, 02:32 PM Reply Like
  • ReligiousWacko
    , contributor
    Comments (1208) | Send Message
     
    By selling stock ...
    Oh , you meant the actual companies? Does that matter?
    13 Jun, 03:17 PM Reply Like
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