Trulia rises following positive traffic data; Zillow also up

|About: Zillow Group, Inc. (Z)|By:, SA News Editor

Trulia (TRLA +2.5%) saw a record 51M+ unique visitors in May, up from nearly 50M in April and 47% above year-ago levels. The Y/Y growth rate represents a pickup from Q1's 42% clip.

Trulia's standalone audience (excludes Market Leader) grew 29% Y/Y, up from Q1's 18% rate. A $45M national ad campaign (previous) contributed to the growth.

Zillow (Z +1.8%) and Move (MOVE +2.5%) are following Trulia higher. Zillow, which has also been ramping its ad spend, saw 81.5M monthly unique users in May, +3% M/M and +49% Y/Y.