Nestle to push instant coffee harder

|About: Nestle S.A. ADR (NSRGY)|By:, SA News Editor

Nestle (NSRGY, NSRGF) plans to lean on Nescafe in its pursuit for more growth in global markets.

Despite a slowdown in North American, the brand still accounts for close to 20% of Nestle's profits on sales of $13.5B and show promise in many Asian markets.

Fresh marketing from Nestle on the instant coffee products will be aimed at younger consumers.