Nestle to push instant coffee harder

Nestle (NSRGY, NSRGF) plans to lean on Nescafe in its pursuit for more growth in global markets.

Despite a slowdown in North American, the brand still accounts for close to 20% of Nestle's profits on sales of $13.5B and show promise in many Asian markets.

Fresh marketing from Nestle on the instant coffee products will be aimed at younger consumers.

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Comments (1)
  • petethebeet
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    OMG 20 percent of that giant food company's profit comes from dowdy little old Nescafe. Amazing.


    Makes ya think doesn't it? It seems so outdated in the US I don't think anybody drinks it any more, when's the last time I saw it in a grocery store ... I don't think I remember the last time I saw Nescafe in the grocery store.


    Here in the US everybody's down on horrid old McDonalds for its outdated products and it serves coffees 100x better than the best Nescafe.


    Nescafe can reinvigorate this outmoded powder's prospects in Asia through advertising! If true it points up how different the US tastes are from Asia's. And it makes SBUX' prospects somehow brighter likewise. I mean if Nescafe is a gateway drug to caffeine SBUX (heck even MCD) offer true really really good stuff consumers can later step up to.


    Maybe multinationals no matter where they're based have brands and products with true legs.


    16 Jun 2014, 01:49 PM Reply Like
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