Analysis: Value message not enough at McDonald's

|About: McDonald's Corporation (MCD)|By:, SA News Editor

McDonald's (MCD +0.4%) faces an uphill battle due to macroeconomic trends and a continual consumer shift away from fast food options, warns Hedgeye's Howard Penney.

The research firm notes the ongoing value message being delivered by McDonald's hasn't been enough to turn same-store sales growth positive.

A major restructuring could be on tap if U.S. sales stay stuck in a sluggish trend.