Seeking Alpha

Amazon Appstore to be available on BlackBerry 10 phones

  • Amazon (AMZN) Appstore will be available with the launch of the BlackBerry (BBRY) 10.3 operating system this fall.
  • BlackBerry has about 130K apps, but is missing key ones like Pinterest, Netflix, and Groupon, all of which Amazon - with roughly 240K apps - has access to.
  • "I do not have to spend time, energy and money" developing apps Amazon offers, says CEO John Chen. "Given I want to financially turn around the company and focus on the enterprise space, this is perfect for us."
  • BBRY +3.5% premarket
  • Press release
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Comments (32)
  • EquityInvestor1
    , contributor
    Comments (86) | Send Message
     
    A great move from Mr Chen.
    18 Jun, 08:14 AM Reply Like
  • Tíotán
    , contributor
    Comments (8) | Send Message
     
    Fantastic! Next up, Google Play agreement..
    18 Jun, 08:20 AM Reply Like
  • Lumaca
    , contributor
    Comments (36) | Send Message
     
    But i already have Amazon Appstore on my Z30 ....
    18 Jun, 08:21 AM Reply Like
  • farmwersteve
    , contributor
    Comments (325) | Send Message
     
    Me too, but integrated into the os and having to load like we did are two different things.

     

    Now the consumer will use the device and not realize they are using Android apps.

     

    This is a huge step in the eight direction to sell get the BlackBerry name out there
    18 Jun, 09:07 AM Reply Like
  • ELLAS
    , contributor
    Comments (1835) | Send Message
     
    Well now you will be able to download it via BBW.

     

    My only concern is several apps, not all work on the Q5 and Q10 form factor, but either look funny and/or is difficult to navigate through the app. Because these apps are meant for full touch devices.

     

    I would say about 10% may not work well on QWERTY BBRY's.
    18 Jun, 09:24 AM Reply Like
  • farmwersteve
    , contributor
    Comments (325) | Send Message
     
    Wow. That's a bold move. No more app gap. Then eventually, once BlackBerry sells more handsets and becomes more popular, they will start creating native BlackBerry apps again

     

    This is really great news.

     

    Why buy an android when you can run the apps on BlackBerry, that's innovation.

     

    What other phone can run native and android apps?

     

    Things just keep looking brighter and brighter.

     

    It is too bad for the BlackBerry employees in that department, but in order to save the tree, you need to cut some limbs. Then in time, the tree heals, grows and prospers to new heights than before. Providing nourishment, shelter and joy for all around.

     

    Momma like
    18 Jun, 08:23 AM Reply Like
  • JMajoris
    , contributor
    Comments (1162) | Send Message
     
    Because I know that Android will be around for awhile? Unfortunately you can't say the same for Blackberry.....

     

    <<Why buy an android when you can run the apps on BlackBerry, that's innovation. >>
    18 Jun, 09:10 AM Reply Like
  • ELLAS
    , contributor
    Comments (1835) | Send Message
     
    The simple difference is most Android apps run better on BB10 versus Android.

     

    Google already stated back in 2012 ( can't find link at this time), that if there is enough BB10 devices in people's hands, they will allow Google Play Services. To Google it's another source of cash.
    18 Jun, 09:28 AM Reply Like
  • GRojasHruska
    , contributor
    Comments (98) | Send Message
     
    Look up EnStream, there's this deal here in Canada, with our biggest banks that might make you realize how incredibly wrong you are.
    18 Jun, 11:48 AM Reply Like
  • Dmitry Kovalchuk
    , contributor
    Comments (324) | Send Message
     
    Interesting, would be even more inetersting if Amazon phone will be based on BB10 OS.
    18 Jun, 08:25 AM Reply Like
  • LYogi
    , contributor
    Comments (2255) | Send Message
     
    Google Play is next and then the world :)
    18 Jun, 08:26 AM Reply Like
  • kr6420
    , contributor
    Comments (109) | Send Message
     
    A wonderful development! Mr. Chen just makes one good move after another!
    18 Jun, 08:36 AM Reply Like
  • canuck671
    , contributor
    Comments (36) | Send Message
     
    Snap would be a nice addition to the app stores as well. People are blown away when I show that I can run android apps on my z10. The only caveats are that some work better than others. Nothing beats built for BlackBerry.
    18 Jun, 08:55 AM Reply Like
  • mike9991
    , contributor
    Comments (33) | Send Message
     
    WE have been using the Amazon app store and other places like SNAP for Android apps since 10.2.1 OS update. Some months now!
    18 Jun, 09:00 AM Reply Like
  • User 7962861
    , contributor
    Comment (1) | Send Message
     
    A 2 pronged attack in the smart phone war. Amazon for the consumer and BB10 for the security focused professional. Mr. Chen is a deal maker, and it's just incredible how far the company has come in 6 months.
    18 Jun, 09:01 AM Reply Like
  • jzheng220wz
    , contributor
    Comments (125) | Send Message
     
    great news
    18 Jun, 09:09 AM Reply Like
  • ELLAS
    , contributor
    Comments (1835) | Send Message
     
    Next Amazon Based BB10 devices. Good move John Chen. Ride on Android Apps for the extra's not found on BBW for now.
    18 Jun, 09:19 AM Reply Like
  • Chris Lau
    , contributor
    Comments (1929) | Send Message
     
    A big game changer for (AMZN) and (BBRY). BlackBerry 10 users are hungry for productivity and entertainment apps and will buy them. A big game changer for BB shareholders. Any dip in share price post earnings call is an opportunity to buy.

     

    Long with a $20 price target.
    18 Jun, 09:22 AM Reply Like
  • Arduino_RaspberryPi
    , contributor
    Comments (379) | Send Message
     
    But Kofi, Marcap, Andreas Fault, David666 and others will explain to us how this is a bad thing.
    18 Jun, 09:34 AM Reply Like
  • GRojasHruska
    , contributor
    Comments (98) | Send Message
     
    Let them cry to the winds.
    18 Jun, 11:50 AM Reply Like
  • Blair Carey
    , contributor
    Comments (4) | Send Message
     
    I've been using the amazon app store on my Z30 for the last few months as a work around to get some of the more retail apps.

     

    This is just Chen catching up to the technology and getting some of the revenues.
    18 Jun, 09:38 AM Reply Like
  • Cochise54
    , contributor
    Comments (364) | Send Message
     
    A high and inside hard one to the shorties! Knocked them back on their heels.
    18 Jun, 09:43 AM Reply Like
  • mapodga
    , contributor
    Comments (3111) | Send Message
     
    No such big deal.

     

    We already have Amazon appstore for Iphone and for Android. Since Android should be emulated on BB anyway I don't see what is advantage then to buy BB instead of some more cheap (and better) android. like Samsung.

     

    This won't provide sell bum and advantage that would bring BB back to western costumers.
    18 Jun, 09:59 AM Reply Like
  • Cliff Hilton
    , contributor
    Comments (1754) | Send Message
     
    ...and the shorts and naysayers will say, "because it's a BlackBerry, thus is no big deal". second verse same words.
    18 Jun, 10:36 AM Reply Like
  • gchaput
    , contributor
    Comments (132) | Send Message
     
    And now, all the news on BBRY is positive. The naysayers have disappeared.
    18 Jun, 10:36 AM Reply Like
  • rudedogg585
    , contributor
    Comments (69) | Send Message
     
    Kofi, where are you. Explain how this is a bad idea. Hhh
    18 Jun, 12:35 PM Reply Like
  • tiger8896
    , contributor
    Comments (629) | Send Message
     
    My question is why did BBRY announce this one day before earnings. My gut tells me the numbers won't be good and Chen needed to goose the stock ahead of the report.

     

    BBRY stock performance after earnings has been mostly negative and in the last two reports reversed dramatically in the other direction of the initial opening price. I would not be in the stock ahead of earnings.
    18 Jun, 01:08 PM Reply Like
  • jjtom
    , contributor
    Comments (443) | Send Message
     
    @ RudeDog Kofi already published a new BB bashing article LOL I finally figured out Kofi, the point s to publish outlandish articles to get attention and make some money on the numerous clicks LMAO!
    18 Jun, 06:41 PM Reply Like
  • jjtom
    , contributor
    Comments (443) | Send Message
     
    The naysayers are not on yet because they have to figure out how to counter this latest news. It won't be easy this is a biggie! Marcap swore that now way BB will ever have access to Google Apps. I can see Google app store coming on board soon. Why miss out on sales of apps, after all every dollar counts for the bottom line!
    18 Jun, 06:44 PM Reply Like
  • jjtom
    , contributor
    Comments (443) | Send Message
     
    Run for cover shorts this only the beginning. More left hooks and upper cuts coming your way. Hope your ready for tomorrow! ;)
    18 Jun, 06:46 PM Reply Like
  • jjtom
    , contributor
    Comments (443) | Send Message
     
    @tiger the numbers will not be amazing but they won't be that bad either. John Chen's body language has been exuding confidence. Don't bet against John Chen as the saying goes. My gut feeling tells that there are more surprises in store!
    18 Jun, 06:49 PM Reply Like
  • gladtidings
    , contributor
    Comments (212) | Send Message
     
    Amazon is a strong retailer which will bolster BB's marketing efforts of the smartphones for consumers, taking the pressure off BB's shoulders insofar as marketing in USA is concerned. This is an astute move by Chen, utilizing the synergies between BB and Amazon which can be further leveraged and expanded beyond the shores of USA into Asia and Europe. The tandem approach evident from Chen's strategy is unfolding - enterprise/government security networks coupled with simultaneous expansion of the consumer market for devices that are tailored made for different geographical regions.
    18 Jun, 09:00 PM Reply Like
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