DreamWorks Animation plans big things for Felix the Cat

DreamWorks Animation (DWA) acquires the rights to Felix the Cat.

CEO Jeffrey Katzenberg says the iconic cartoon character will be used in a fashion line being pushed out by the company.

"We plan to make him one of the most desired fashion brands in the world," says an optimistic Katzenberg.

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Comments (2)
  • deercreekvols
    , contributor
    Comments (9849) | Send Message
    Hello Kitty has been huge...not sure another cat will do as well as the established brand...Felix the Cat has been out of the mainstream for decades...
    18 Jun 2014, 08:59 AM Reply Like
  • DeepValueLover
    , contributor
    Comments (11388) | Send Message
    Just waiting for (DWA) to fall into the teens...
    18 Jun 2014, 09:35 AM Reply Like
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