- A new 21.5" entry-level iMac (AAPL) starts at just $1099 - $200 less than what the cheapest model for Apple's all-in-one desktop line previously went for.
- The catch: Whereas the $1299 model features a quad-core, 2.7GHz, Intel Core i5 CPU (Turbo Boost to 3.2GHz.), the $1099 model sports a dual-core, 1.4GHz., i5 CPU (Turbo Boost to 2.7GHz.). It also has a smaller hard drive (500GB vs. 1TB), and less powerful integrated graphics (Intel HD 5000 vs. Iris Pro).
- In April, Apple launched MacBook Airs that (in addition to having slightly faster CPUs) were $100 cheaper than comparable prior-gen units. The entry-level Air now goes for $899.
- Apple's Mac revenue was up 1% Y/Y in FQ2 on the back of 5% unit growth. Mac ASP was $1339 - far above the PC industry average.