Twitter acquires SnappyTV to further second-screen push

|By:, SA News Editor

SnappyTV provides tools that allow brands and media companies to clip and edit live video content for distribution on Twitter, Facebook, and YouTube. Clients include ABC, Fox, SAP, TechCrunch, the NCAA, and NASCAR.

Twitter (TWTR -0.3%) notes SnappyTV is already used to distribute both organic Twitter posts (with embedded clips) and Amplify video ads. The company says it'll "continue to invest in SnappyTV’s product and integrate it more tightly with Twitter," while continuing to support non-Twitter distribution.

In March, Twitter bought SecondSync and Mesagraph, two European providers of social media analytics tools for TV broadcasters/advertisers. The company is hungry to leverage its second-screen status for millions of users to grab a bigger chunk of TV ad budgets.