Seeking Alpha

Nokia unveils Android launcher app

  • With its phone unit now in Microsoft's hands, Nokia's (NOK -5.8%) technologies group has unveiled an Android homescreen replacement app called Z Launcher.
  • Among other things, Z Launcher shows a list of frequently-accessed apps and contacts on a phone's home page, and allows users to search for local and Web content by scribbling letters with their fingers.
  • Z Launcher is unlikely to move the needle much for Nokia, especially since plenty of alternatives exist. But it appears to be a sign of things to come in the post-Microsoft era. Nokia exec Brook Eaton: "At the end of the day, we're now able to explore new ways to get to market, which we didn't have to first deliver in house ... We're unhandcuffed."
  • Shares are lower today as a result of trading ex-dividend.
Comments (6)
  • Seppo Sahrakorpi
    , contributor
    Comments (2030) | Send Message
     
    Critical piece of information in the Verge article:

     

    "The Nokia team Microsoft didn’t buy has made an Android launcher"
    19 Jun 2014, 12:19 PM Reply Like
  • Philip Marlowe
    , contributor
    Comments (1163) | Send Message
     
    It is nice that they are uncuffed now, until one considers that they handcuffed themselves voluntarily. This is a truly sad story of some of the best handset engineering talent being completely wasted on a grand strategic movement into a dead end.
    19 Jun 2014, 12:28 PM Reply Like
  • flybywire54
    , contributor
    Comments (726) | Send Message
     
    So true.....
    19 Jun 2014, 06:53 PM Reply Like
  • JoFergus
    , contributor
    Comments (46) | Send Message
     
    Nokia has always been able to "grow" it's own fresh talent...
    I see no reason why that should have changed

     

    They are now positioned to grow an ecosystem from the network layer, and on up.
    19 Jun 2014, 12:41 PM Reply Like
  • La Rue
    , contributor
    Comments (800) | Send Message
     
    If SP grows, I'm a happy cowboy.
    19 Jun 2014, 04:01 PM Reply Like
  • gwynfryn
    , contributor
    Comments (4626) | Send Message
     
    Getting rid of phones looks like better move every day; check out Bloomsberg News' article on Xiaomi's new phone: it's awsome!
    20 Jun 2014, 11:36 AM Reply Like
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