Shares of Coach reeling after revenue warning

|By:, SA News Editor

Execs with Coach (COH -9.4%) came clean today during the firm's Analyst and Investor Day presentation, saying bold changes are needed in order to compete in the new retail landscape.

The retailer warns revenue could fall at a low double-digit rate for FY15.

Comp growth in North American is seen falling off a high teens percentage rate.

The stark outlook from Coach on its short-term prospects has sent shares down to their lowest level since 2010.

Analyst and Investor Day presentation webcast