Seeking Alpha

Google buys video ad tech provider mDialog

  • mDialog's Smart Stream platform inserts, delivers, and measures the performance of targeted online video ads over multiple device types (PCs, TVs, mobile). Clients include NBC, Fox, and the WSJ.
  • Google's (GOOG -0.3%) DoubleClick unit says it'll "work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite." Google already sells an estimated $5B+/year in video ads via YouTube, and is now making a stronger push to grow video ad sales on non-Google properties.
  • The Web giant bought ad measurement tech provider Adometry in May. Tremor Video (TRMR +1%) and YuMe (YUME -2.7%) are two independent, publicly-traded, video ad tech plays.
  • Previous: YouTube, others go after TV ad dollars
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