Doubts linger about the new Coach

|By:, SA News Editor

Shares of Coach (COH) are still under pressure as investors weigh the company's plan to transition into a lifestyle apparel seller.

Analysts see a hit to the brand as outlet sales and promotions become a bigger part of the equation.

Execution with new men's and women's lines needs to be spot-on to turn Coach into a turnaround story, according to retail insiders.

COH -1.2% premarket after a 8.9% swoon yesterday.