Engaging World Cup boosts Buffalo Wild Wings


Buffalo Wild Wings (BWLD +4%) is higher today on some optimism that an engaging World Cup will benefit store traffic over June and into July.

The prospect of the U.S. soccer team advancing into the knockout stage is adding to the bullish sentiment.

Buffalo Wild Wings typically suffers from some major sporting event withdrawal during this time period.

FiveThirtyEight.com has the U.S. team's chances of advancing posted at 76% following yesterday's draw with Portugal.

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