Seeking Alpha

Engaging World Cup boosts Buffalo Wild Wings

  • Buffalo Wild Wings (BWLD +4%) is higher today on some optimism that an engaging World Cup will benefit store traffic over June and into July.
  • The prospect of the U.S. soccer team advancing into the knockout stage is adding to the bullish sentiment.
  • Buffalo Wild Wings typically suffers from some major sporting event withdrawal during this time period.
  • has the U.S. team's chances of advancing posted at 76% following yesterday's draw with Portugal.
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