Staples pulls out margin-defying pricing for back-to-school season

|By:, SA News Editor

Staples (SPLS) announces it will launch a national price matching program ahead of the back-to-school season.

The company will match prices on items sold through an online retailer and under its 110% Price Match Guarantee offer a 10% discount off a competitor's price on qualifying items if documentation is shown.

What to watch: The company's early back-to-school salvo at Amazon is likely to bring in some extra traffic, although the potential impact on margins is making some retail analysts cringe. Staples will need to sell a good chunk of accessories to customers utilizing the price matching program to play catch-up.

SPLS -0.8% premarket