Seeking Alpha

Staples pulls out margin-defying pricing for back-to-school season

  • Staples (SPLS) announces it will launch a national price matching program ahead of the back-to-school season.
  • The company will match prices on items sold through an online retailer and under its 110% Price Match Guarantee offer a 10% discount off a competitor's price on qualifying items if documentation is shown.
  • What to watch: The company's early back-to-school salvo at Amazon is likely to bring in some extra traffic, although the potential impact on margins is making some retail analysts cringe. Staples will need to sell a good chunk of accessories to customers utilizing the price matching program to play catch-up.
  • SPLS -0.8% premarket
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