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Ford says F-150 launch is on schedule

Ford (F +1.1%) exec Joe Hinrichs says the launch of the aluminum F-150 is on schedule.

The statement could allay some fears raised by Morgan Stanley of a slow roll-out of the new F-150.

Production of the aluminum-bodied pickup starts this summer.

What to watch: Early testing of the F-150 has gone well, according to the automaker. If outside reviews go as favorably on durability and ruggedness, the F-150 could sell well due to the improved fuel economy it will offer consumers.

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Comments (7)
  • ombra
    , contributor
    Comments (10) | Send Message
    Go Ford I think ford is on the way to 25 I am in long on ford
    24 Jun 2014, 11:42 AM Reply Like
    , contributor
    Comments (51) | Send Message
    I agree!
    24 Jun 2014, 11:56 AM Reply Like
  • Orl1jxr
    , contributor
    Comment (1) | Send Message
    22 EOY
    24 Jun 2014, 12:38 PM Reply Like
  • starcorral
    , contributor
    Comments (1068) | Send Message
    Well founded expectations usually lead toward good results. Ford has spent the last few years providing unadulterated (accurate) conservative guidance - probably to build investor confidence to hold during periods that are necessarily flat or down. Just check it out; errors were all on the low side.


    The value of the drivel I've read daily for the last year about Ford has been learning how amateurish and short sighted my "competition" - others trying to be on the winning side of investing - can be. Since I bought my first of 4349.3911 shares for $3.75 in 2009, Ford has been making smart moves only controversial in that they depart the last 90 years of shortsightedness in the industry.


    The F150 is the core of Ford. It was not "broken" so why fix it? I'll cut to the chase: All that was optimal about the F150 was kept and improved. It hardly looks different. Test's prove the aluminum more durable.


    People who believe that "road hugging weight" and "crush a beer can with one hand" anecdotes are viable challenges to the laws of physics baffle me. Those of us who think and consequently make good decisions for a living have been seeking relevant questions: How much more will the F-series cost? How will Ford amortize everything related to production including training, equipment, etc.? How much will bodywork cost (how practical will it be for body shops to acquire necessary tools and trainin? How significantly might aluminum supply and cost effect the bottom line. How will Ford reassure a customer base which may not look much further than uncle Billy Bob's rants?


    The F-150's success was a foregone conlusion; while you may think me foolish to venture so far, I ask only due dilligence. There is still an opportunity to get or stay onboard.
    24 Jun 2014, 01:24 PM Reply Like
  • Wiseman1
    , contributor
    Comments (220) | Send Message
    Joe Hinrichs when asked about MS comment he responded by saying " I don't know where they are getting their information" We are on track
    25 Jun 2014, 03:33 PM Reply Like
  • Seppo Sahrakorpi
    , contributor
    Comments (2142) | Send Message
    Car & Driver:


    Magnet Applied to Ford F-250 Prototype, Appears to Strike Aluminum [Video]

    26 Jun 2014, 01:42 PM Reply Like
  • Tdot
    , contributor
    Comments (6564) | Send Message
    Well, it can probably be assumed that Ford will be spreading more aluminum across the fleet, wherever it is affordable, and even build a lot of prototypes with special aluminum panels just to test it in all conditions. Wouldn't be surprised if the next round of SUVs get some or more aluminum too. Ford has been using aluminum in hoods and trunks for years.


    But who knows, maybe recycled aluminum sheet metal is easier to use as surrogate material on prototypes like this, and maybe using it instead of steel "compensates" for all that heavy leather and foam and whatnot cladding in the camouflage cover disguises...


    But yes, Occam's razor suggests that Ford is simply applying lessons learned and advantages from the F150 experiments with aluminum, to the next SuperDuty F250 as well.


    It should not be too surprising, if it is true that reducing the curb weight with an aluminum cabin body and bed, while maintaining gross weight in the frame and trailer, naturally provides more payload and towing capacity.
    27 Jun 2014, 05:38 AM Reply Like
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