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McDonald's tests order-ahead mobile app

  • McDonald's (MCD) is testing a mobile payment app which allows customers to order ahead at 22 stores in Georgia, according to Business Insider.
  • Customers can pick up their orders through curbside delivery or in stores when their order number is called.
  • The McD Ordering app is already available for download from Google Play.
  • What to watch: Analysts think mobile payments are a margin-booster in general, although they also note store execution of the program for McDonald's could be a challenge.
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Comments (10)
  • SteveTheHawk
    , contributor
    Comments (1442) | Send Message
     
    So many people spend so much time with their face buried in their smartphone, this might actually be of some small benefit to sales at MCD. Of course, insurance rates will likely continue to increase when people crash while placing a food order.
    24 Jun 2014, 10:55 AM Reply Like
  • Rubygreta
    , contributor
    Comments (189) | Send Message
     
    So many people spend so much time with their face buried in their smartphone....

     

    Pathetic, isn't it. I really notice this at my gym. People can't bear to leave it in their car for an hour.

     

    With respect to McDonalds, something needs to be done to shorten the lines at the drive-thru. They have missed a lot of sales from me. They have to be missing out on billions and billions every year.
    24 Jun 2014, 11:24 AM Reply Like
  • Harm Elderman
    , contributor
    Comments (663) | Send Message
     
    McDonalds isn't worrying about 'tooo long queues', they aint worrying about anything whilst the FED and the ECB are pushing big groups of people into a depression. The hurdle to go with the family to McDonalds will only become lower and lower ...

     

    McDonalds will do well while the FED will continue to screw over the economy.
    24 Jun 2014, 11:54 AM Reply Like
  • Richard Adams
    , contributor
    Comments (185) | Send Message
     
    Absolutely right. Sales at McDonald's are stagnated by slow service. The menu is too large and too complicated. The kitchen operations are impossible. They took a fast, efficient restaurant operation and ruined it trying to be all thing to all people.
    24 Jun 2014, 06:17 PM Reply Like
  • jumpnjoey77
    , contributor
    Comments (634) | Send Message
     
    Don't know about you. I bought more NTAP on the open.
    24 Jun 2014, 12:31 PM Reply Like
  • ilium
    , contributor
    Comments (4) | Send Message
     
    I see the youth always with their faces in the phone all while standing next to each other. I just think that their minds are no match for the technology they are clutching!
    24 Jun 2014, 02:19 PM Reply Like
  • Booban
    , contributor
    Comments (123) | Send Message
     
    It think its a great idea, but it won't eliminate lines, you'll be in line to pick up your food.
    24 Jun 2014, 03:34 PM Reply Like
  • Shaduc
    , contributor
    Comments (1519) | Send Message
     
    http://bit.ly/Vl19o6
    Fast-food chain McDonald's is the latest company to set up shop in the mid-Market Street area, where it hopes to match tech companies like Twitter and Zendesk not only in real estate, but in digital innovation.
    The new office is run by Atif Rafiq, a former Amazon executive who joined McDonald's as its chief digital officer last October. Rafiq told Ad Age the move to San Francisco is a way for McDonald's to be "more plugged into the flow of ideas," adding, "The office is one of several things we're doing to grow our focus on digital and be more consumer-centric."

     

    The office opened June 4 and will hold a 15-20 person staff, according to the San Francisco Business Times. So far, recruits have come from PayPal, Facebook and Yahoo to join McDonald's tech venture.

     

    According to McDonald's job postings, the office will focus its efforts on improving digital customer service. The company is currently testing a mobile ordering service for consumers.
    24 Jun 2014, 03:42 PM Reply Like
  • Schwilling
    , contributor
    Comments (18) | Send Message
     
    Done right this could increase traffic from offices considerably.
    24 Jun 2014, 08:06 PM Reply Like
  • lkrhelming
    , contributor
    Comments (14) | Send Message
     
    I am waiting to see how this works. Seems that having freshly prepared food is more important than ordering ahead of time and being told it will be ready to pickup in exactly 5 minutes and 32 seconds.. Although it could reduce capital improvement costs for MCD but doing away with need to expand drive through order booths and hiring order taking agents.

     

    What happens when the ready in 332 second order is there 2 minutes late or the pick upper is late? I have seen how later or earlier than expected pickup of a prescription works at WalMart but theirs do not get stale and smelly in pretty short order.
    25 Jun 2014, 01:56 PM Reply Like
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