Piper: High social engagement helps

"Highly socially engaged brands tend to deliver sustained and superior financial returns as content co-creation provides improved ad spend leverage," says Piper's Stephanie Wissink, following her team's Instagram analysis.

Best-positioned from an engagement-rank perspective according to Piper: Michael Kors (KORS +1.1%), Abercrombie & Fitch (ANF +0.1%), Urban Outfitters (URBN -0.7%), and L Brands (LB -0.1%).

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Comments (1)
  • carlomiami
    , contributor
    Comments (658) | Send Message
    Finally , KORS will start to go back to over 100
    25 Jun 2014, 03:25 PM Reply Like
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