Morgan Stanley starts coverage on supermarket names

|By:, SA News Editor

Looking over the battered natural/organic growth group, Morgan Stanley buys the dip in Whole Foods (WFM +0.5%) and Sprouts (SFM +3%), initiating both at Overweight, but The Fresh Market (TFM -1.7%) is started at Underweight.

Plain-jane and red-hot The Kroger (KR +0.2%), meanwhile, also rates an Overweight rating.