Seeking Alpha

Audience buys sensor software firm for $41M

  • Audience (ADNC -3%) is buying Sensor Platforms, a developer of software and algorithms that analyze the motion/context data provided by a phone's sensors, for $41M in cash.
  • Sensor's products can be integrated with 3rd-party motion sensors (gyroscopes, acceleromoters, etc.) and sensor hubs, both to optimize apps/services for a particular context and to improve power efficiency. Apple has included a sensor hub (the M7) in its latest-gen iPhones and iPads, and various chipmakers are offering solutions for Android OEMs.
  • Audience says the purchase positions it to "deliver compelling solutions based on the fusion of voice and motion." It arrives after Cirrus Logic made a couple of acquisitions that could help it better compete against Audience's voice processors.
Comments (2)
  • tvtas
    , contributor
    Comments (5) | Send Message
     
    41M in cash seems rich to me, why this much for a piece of sofware?
    25 Jun, 12:48 PM Reply Like
  • tvtas
    , contributor
    Comments (5) | Send Message
     
    41M in cash seems rich to me, why this much for a piece of sofware?
    25 Jun, 02:43 PM Reply Like
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