Audi shows off first plug-in hybrid

Audi (VLKAY) is bringing out its new A3 Sportback E-Tron, the company's first plug-in hybrid. The move comes as the luxury automaker seeks to compete with an ever increasing electric plug-in market.

Carrying a heavy price tag, the new model costs €38k ($51k) in Germany, €15k more than a gasoline-powered A3.

By the end of the decade, Audi is planning to offer plug-in hybrid technology to every one of its models.

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