With more than $998B in its iShares business, BlackRock (BLK) is on target to topple its upcoming $1T mark, although the company still faces market competition from rivals Vanguard and State Street (STT). The two offer investor-friendly and low-cost investing, attracting a large part of the market segment.
Vanguard secured 43% of the new money in the ETF market this year, pulling in $30.3B, compared to Blackrock's 35% share, which received $24.7B.
Blackrock is still highly unlikely to be surpassed anytime soon due to its sheer size, although new market share percentage is beginning to favor rivals. The asset manager tripled the size of its iShares business in the last five years, after purchasing it from Barclay's.