Lenovo aims for 80M 2014 smartphone shipments


Lenovo (LNVGY) plans to launch more than 60 smartphones in 2014 as part of an effort to grow its shipments to 80M, says Chinese mobile chief Zhang Hui.

IDC estimates Lenovo sold 45.5M smartphones in 2013, +92% Y/Y and good for a 4.5% share. The 2014 target implies 76% shipment growth.

Lenovo, set to acquire Motorola Mobility and its 2K R&D engineers, is looking to sell 60M smartphones in China, and 20M elsewhere. Half of its new models will support 4G.

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Comments (1)
  • GR-Geo
    , contributor
    Comments (26) | Send Message
     
    I strongly believe that this company will thrive in the future. It had a very promising attacking strategy in PC's focusing on the one hand in building brand recognition and on the other by creating good quality products that their customers rank them as the most reliable out of all the players in the PC market.

     

    The same thing will probably happen in the mobile area. However, they must create a jewel that will be able to compete head to head with an Iphone. This may sound impossible but let's wait and see.
    1 Jul 2014, 08:35 PM Reply Like
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