Torrid pace for box office sales in China

|By:, SA News Editor

Box office revenue in China is up 22% Y/Y to $2.16B for the first six months of the year as foreign films continue to outperform in the nation.

Hollywood films (TWX, FOXA, SNE, CMCSA, LGF, VIAB) now claim 52% market share in China.

The impressive tally only includes four days of contribution from Transformers: Age of Extinction which is smashing records in the nation.

IMAX (IMAX) is a major force in China with consumers well-adapted to the premium format.