The average transaction price for a vehicle sold in the U.S. fell 2.2% M/M and 0.8% Y/Y in June, according to Truecar.com.
Perhaps a surprise given the overload of recall news, but General Motors (GM) was the automaker which showed the biggest increase in average transaction price over the last year (partially due to mix). Ford (F) and Toyota (TM) also scratched out gains, while Nissan (NSANY) and Volkswagen (VLKAY) went in the other direction.
GM's level of incentive spending was also 11.9% lower than a year ago.
Hyundau (HYMLF) increased incentive spending by 43% to over $2K per vehicle in an effort to defend market share.