The purchase provides Qualcomm with imaging IP and engineering talent. The company states the deal will help it "continue successfully developing cameras so that smartphones will provide the same quality as a digital camera."
Qualcomm doesn't compete in the image sensor market, but it has integrated a decent amount of image-processing IP into its Snapdragon processors. Its flagship Snapdragon 805 can handle 55MP images with the help of dual image signal processors (ISPs).
Last week, Qualcomm announced it has bought power amplifier vendor Black Sand.