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Google buys Songza

Jul. 01, 2014 4:15 PM ETAlphabet Inc. (GOOG) StockGOOG, P, GOOGLBy: Eric Jhonsa, SA News Editor21 Comments
  • Google (GOOG +1.3%) says it will "explore ways" to integrate Songza, whose Android/iOS apps (5.5M MAUs) deliver human-curated music stations based on mood and activity, with Google Play Music. "We view the Songza acquisition as a way to further enhance our radio feature by adding their expertise on context."
  • The Web giant adds it will also look at ways to use Songza's curation/music recommendation expertise within YouTube and other products. Google has already announced plans to launch a YouTube music subscription service later this summer.
  • No purchase price is given for the deal. The NY Post previously reported Google had offered $15M.
  • Pandora (NYSE:P), which currently has 77M active users to Songza's 5.5M, is down 2.1% AH.
  • Update: The NYT reports Google paid more than $39M for Songza.

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