Google buys Songza

|By:, SA News Editor

Google (GOOG +1.3%) says it will "explore ways" to integrate Songza, whose Android/iOS apps (5.5M MAUs) deliver human-curated music stations based on mood and activity, with Google Play Music. "We view the Songza acquisition as a way to further enhance our radio feature by adding their expertise on context."

The Web giant adds it will also look at ways to use Songza's curation/music recommendation expertise within YouTube and other products. Google has already announced plans to launch a YouTube music subscription service later this summer.

No purchase price is given for the deal. The NY Post previously reported Google had offered $15M.

Pandora (P), which currently has 77M active users to Songza's 5.5M, is down 2.1% AH.

Update: The NYT reports Google paid more than $39M for Songza.