Fire Phone plunges on Amazon's electronics bestseller list

|By:, SA News Editor

The 32GB version of Amazon's (AMZN) Fire Phone is down to #70 on the company's electronics bestseller list. it reached #4 two days after its June 18 launch.

For reference, a Kindle Paperwhite model is #2, and five other Kindle products are in the top-20. The 32GB Fire Phone is faring better on Amazon's bestseller list for phones requiring a contract: It's currently #2, behind a Sprint Galaxy S5 model.

Though the Fire Phone received some good feedback for its 3D UI and the bundling of a year of Amazon Prime, the reaction to the phone's high-end pricing - the 32GB model costs as much subsidized as the 16GB iPhone 5S and Galaxy S5 - was less favorable. The device also has to contend with a lack of support for Google Play and various other Google apps/services.