Nestle continues to shake-up its food products business

|About: Nestle S.A. ADR (NSRGY)|By:, SA News Editor

In another move trimming its food product line, Nestle (NSRGY, NSRGF) has sold Juicy Juice to buyout firm Brynwood Partners for up to $200M. The Swiss giant has been facing heavy competition in its food products sector, and has been selling off businesses having a rough time retaining market share.

The $7.3B juice market Nestle competes in has been shrinking by about 3% a year since 2011, and annual sales of Juicy Juice have fallen to approximately $275M, from more than $500M seven years ago.

Nestle is now trying to focus on faster-growing parts of its beverage business, like Nesquik and Coffee-mate.