Seeking Alpha

Nestle continues to shake-up its food products business

  • In another move trimming its food product line, Nestle (NSRGY, NSRGF) has sold Juicy Juice to buyout firm Brynwood Partners for up to $200M. The Swiss giant has been facing heavy competition in its food products sector, and has been selling off businesses having a rough time retaining market share.
  • The $7.3B juice market Nestle competes in has been shrinking by about 3% a year since 2011, and annual sales of Juicy Juice have fallen to approximately $275M, from more than $500M seven years ago.
  • Nestle is now trying to focus on faster-growing parts of its beverage business, like Nesquik and Coffee-mate.
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