Seeking Alpha

Kroger acquires Vitacost.com

  • Kroger (KR) agrees to buy Vitacost.com (VITC) for $8 per share in a $280M deal.
  • The transaction is expected to close in Q3.
  • Vitacost.com will operate as a subsidiary of Kroger and beef up the grocery store operator's e-commerce presence considerably.
  • VITC +20.4% premarket
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