Kroger acquires Vitacost.com

|About: Kroger Co. (KR)|By:, SA News Editor

Kroger (KR) agrees to buy Vitacost.com (VITC) for $8 per share in a $280M deal.

The transaction is expected to close in Q3.

Vitacost.com will operate as a subsidiary of Kroger and beef up the grocery store operator's e-commerce presence considerably.

VITC +20.4% premarket