Gluten-free children's food category emerges

Food companies should get ahead of the curve by creating gluten-free children's food in the U.S., says Mintel.

The market research firm notes a gluten-free trend in Europe which started with infant food has quickly moved into children's food.

Kellogg (K) is already in the game with a gluten-free version of Rice Krispies which has generating $9.2M in sales in two years.

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Comments (7)
  • 27697273
    , contributor
    Comments (46) | Send Message
    Boulder Brands is the fast growing pure play in gluten free
    2 Jul 2014, 10:55 AM Reply Like
  • Sittingcrow
    , contributor
    Comments (107) | Send Message
    Yes, Boulder is most likely the Boulder, as in Colorado? I'd rather stick with Irene and her clear-thinking team in Chicago, than go with the Rocky Mountain high, pure play, gluten free. But my dog might like to try some free gluten biscuits; that's it! Gluten free pet food !
    2 Jul 2014, 12:44 PM Reply Like
  • Captain Pike
    , contributor
    Comments (890) | Send Message
    Boulder Brands is Udi's and they make the best products but are very pricey, they should try to gain economies of scale as they expand and bring the price down.
    2 Jul 2014, 02:52 PM Reply Like
  • bobcrabb
    , contributor
    Comment (1) | Send Message
    Rice Krispies were already gluten free. Did they raise the price?
    2 Jul 2014, 01:06 PM Reply Like
  • Captain Pike
    , contributor
    Comments (890) | Send Message
    NO they weren't Bob, typical SA comment. But these new ones are in question.
    2 Jul 2014, 02:50 PM Reply Like
  • MrMatt
    , contributor
    Comments (1395) | Send Message
    They weren't Gluten Free.
    Very very few cereals are, most have Barley Malt in them.


    I don't think they raised the price, but they don't seem to stock family size, or have them on sale.


    Boulder Brands (Glutino) makes great products, very low compromise, the pretzels are awesome.
    2 Jul 2014, 03:01 PM Reply Like
  • peace4
    , contributor
    Comments (1647) | Send Message
    There are a few folks who have real trouble digesting wheat, barley, and rye. Most can cope with a little gluten, but some folks cannot tolerate ANY gluten and cannot even eat regular oatmeal because it usually does have traces of wheat. and so it makes them very sick indeed. I believe that most of the people buying gluten free foods today are involved with a food fad and this is a great help to real gluten intolerant people.
    2 Jul 2014, 05:28 PM Reply Like
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