Gluten-free children's food category emerges

|By:, SA News Editor

Food companies should get ahead of the curve by creating gluten-free children's food in the U.S., says Mintel.

The market research firm notes a gluten-free trend in Europe which started with infant food has quickly moved into children's food.

Kellogg (K) is already in the game with a gluten-free version of Rice Krispies which has generating $9.2M in sales in two years.

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