- Shares of Vitamin Shoppe (VSI -1.9%) and GNC Holdings (GNC -0.8%) slip lower in what appears to be a reaction to competitive threat posed by the acquisition of Vitacost.com (VITC +27.1%) by Kroger (KR -0.2%).
- Retail analysts think deal looks like a strategic fit for Kroger with the e-commerce platform and linked fulfillment centers form Vitacost giving it plenty of new growth channels.